Workforce Czar Reed Shares Vision at BCA
Greg Reed, the new head honcho of Alabama's Department of Workforce, addressed business leaders at the Business Council of Alabama on Tuesday. He dished on his transition from State Senator to his current executive role, and laid out his big plans for workforce development across the state.
From Senate to Workforce
Reed, a 14-year veteran of the Alabama Senate and former Senate President Pro Tem, was handpicked by Governor Ivey to lead the newly-minted Department of Workforce earlier this year.
"When the governor offered me the job, it was a moment for prayer and contemplation,†Reed shared. “The switch has been smooth, and I'm thrilled with the results so far.â€
Restructuring for Success
Reed said his first move was to assess and revamp the agency, which pulls together pieces of the Department of Commerce and Department of Labor.
“To have a truly effective organization, it needs to be structured the right way,†he explained, adding that he's building out divisions with clearly defined roles and leadership.
Promoting Alabama's Workforce
Beyond internal changes, Reed emphasized his main mission: promoting Alabama’s workforce strategy statewide. “The Governor tasked me with being the promoter-in-chief of all things workforce,†Reed stated. "We need to keep the energy high, so everyone knows we have a forward-thinking program.â€
He spotlighted ongoing initiatives, including regional apprenticeships, high school career pathways, and a new statewide marketing campaign to connect workers and businesses with resources more efficiently.
Tackling Employment Barriers
Reed said his department is also hyper-focused on tackling obstacles to employment, such as childcare, housing, and transportation. "The biggest challenges are childcare, housing, healthcare, and transportation,†he said. “I'm collaborating with other agencies to find ways to move forward on those fronts.â€
Leadership Lessons
The former Senate Pro Tem shared some insights on leadership. “The biggest lesson I've learned in my 15 years of public service is patience,†Reed said. “You can’t force things; you have to be ready when the opportunity arises.â€
Collaboration is Key
Reed stressed the importance of collaboration, especially between government, education, and business, citing Alabama’s “Working for Alabama†legislation as a prime example.
“Our business community is crucial to getting this right,†Reed said. “We’re not just mentioning this briefly—we’re going to be talking about it a lot!â€